Tech enthusiast and innovation strategist with over a decade of experience in digital transformation and emerging technologies.
"A household located in north London wants to find an exceptional and experienced educator to support their smallest child on his early path to turning into an English gentleman."
Upon seeing this advertisement, you might naturally skip the term "first-steps" as mere figurative language.
However, it might be the most important part of this distinctive job advert, as it attempts to find a tutor for a infant.
Many of responses have now been sent in since the unidentified family advertised their request for the £180k-a-year tutor, who needs to be "someone very special".
In recent few weeks, the listing has gained interest throughout the news, with numerous wondering why?
A tutoring expert, chief executive of a global tutoring firm, which is supporting the family in their quest, explained that notwithstanding early doubt, he found the concept "far sighted", and "innovative".
When he met the family, he said they understood the unusual aspect of their demand, and how immature their son is.
But, they stated that they "didn't want to wait any longer" to engage a tutor, as they had postponed until their older child was five, and by that point "cultural influence had already taken hold".
What exactly does the family mean by "cultural bias"?
It's "comprehensive", Adam answered. "How you eat, the way you speak".
He stated the older sibling had picked up "really subtle, body language" from the family, and had assumed their cultural norms. The family told the consultant they hoped to prevent this pattern to recur with their new baby.
The strategy: To bring in a English tutor, who must speak with standard English accent, to influence the baby from the very start.
"A lot of the development at the start here is kind of acquired indirectly," said the CEO.
It's via this osmosis that the family are expecting the child will acquire the English characteristics they want to cultivate.
The consultant noted the tutor had to be somebody who went to "prestigious academies – comparable categories of schools as the family plan to send their son to".
"The tutor simply needs to be the appropriate candidate, they'll be performing things they may not realize they're doing, just naturally," he said.
The family told him the chosen tutor should ideally also have knowledge of or interest in horse riding, skiing, artistic pursuits and music so as to inspire the child in a broad spectrum of passions.
Furthermore though, he said the family wanted the tutor to sign up the child on a range of courses so the child would be "horseback riding and starting an tool by the time they are around three years old".
In the family's perspective, helping their son grow into a "British gentleman" will result in achievement and provide access.
"For all the rights and wrongs of that, because it's undoubtedly a class statement," he adds.
Yet, notwithstanding all this instruction in "Britishness", would the child adopt so-called cultural influence from the international family he lives with regardless?
"Certainly", said Adam. "The parents know this may not work, but they've merely embraced the view of, 'we should try and we'll proceed as early as we can', because the expense of it is irrelevant," he said.
There are some in the education sector who share similar doubts.
An education leader, CEO and founder of Blue Education, who supplies individual instructors, wrote that "the development of becoming bicultural, or actually, forming one's identity, is something that must be grown into, not manufactured."
The expert noted that he had relocated from the Far East to the Britain at the time of childhood, and had been brought up knowing and living dual heritages. He progressed to study at the University of Cambridge.
"The concept that a single person can function as a living vessel of UK identity, a person who can possibly transfer the attributes of a English gentleman onto a infant child, seems to me idealistic and impractical," he commented.
"Based on my background, having a quintessentially English tutor from early childhood will not automatically achieve the goal they want.
"I never had such a tutor, and nevertheless I have been privileged enough to enjoy many of the experiences they hope for their son."
He added: "The reality is, self-identity cannot be forced from the outside influences; it must be chosen, and it must come from within."
Certainly, UK identity is something the expert hopes can be instructed – and commercialized.
"I think the reality that the global community views us in this regard is something that we should be cherishing|valuing|appreciating
Tech enthusiast and innovation strategist with over a decade of experience in digital transformation and emerging technologies.