Tech enthusiast and innovation strategist with over a decade of experience in digital transformation and emerging technologies.
Just over one year previously at the Vegas Grand Prix, the Cadillac racing team were finally awarded the go-ahead as F1's newest entry for 2026. Building the organization from scratch has entailed a hectic operating tempo that the team principal, Graeme Lowdon, has likened to the Apollo moon landing. As Formula One converges on the Vegas strip this race weekend, Cadillac know the deadline is approaching.
At the last event of the campaign to be held in the US, with approximately a hundred days to go before they hit the circuit for the first time in Melbourne at the first race of 2026, the Cadillac F1 project have come on in leaps and bounds but, in what must seem like a monumental challenge, they are aware there will never be sufficient time.
The CTO, Nick Chester, came aboard the newly formed project in March 2023 soon after it was created, when the team were without even an confirmed place. He has been at its core ever since and enjoys a knowing grin when thinking about the journey.
βYou can have a short period looking back at what the team has achieved and say: βAmazing, how impressive what the team has created in under three years,ββ he says. βAnd then the next minute you realize: βYeah, we still have a great deal to do.ββ
Chester achieved victories at the Renault team in the driver Fernando Alonso's championship-winning campaigns of 2005/2006 and was in command of technical development at the recently formed Mercedes Formula E team, but no previous experience has quite compared with the task of bringing the iconic American Cadillac marque, a manufacturer-backed entry backed by the parent company, General Motors Corporation, into the pinnacle of motorsport.
βBuilding an grand prix team from the ground up, how often do you get the opportunity to do that?β Chester remarks. βIt is like nothing else. In an existing team you rarely get the chance to alter cultural approach.β
With every day that elapses minds are increasingly concentrated on the impending decisive point in the Australian GP and goals are being set realistically.
βYou have to assume that any incoming team coming in is probably going to finish last but just making it to the starting line will be an accomplishment in itself,β Graeme Lowdon stated recently and while Chester agreed with this sentiment he thought the squad had a statement to make as well.
βThe first thing we intend to prove is that we deserve to be there,β Chester explains. βIn order that we show up and we function efficiently. We seek to prove that this is a professional operation doing the proper actions on the circuit. Once we have demonstrated that weβre really credible, then we want to show improvement after that.β
In the summer they contracted Sergio Perez and Bottas as their drivers for the 2026 season, a pair notable for their invaluable experience in competing at the leading positions in two top-tier teams, Red Bull and the Mercedes team, and the Finnish driver expressed the mood of fighting spirit.
βNaturally, we are pragmatic,β he commented. βThereβs going to be a mountain of work to do, and itβs going to be almost certainly a difficult start, because it is F1. But weβre not there to finish last. I believe given this organization, with these individuals, this staff, there is every reason that we can't manage to progress rapidly to a competitive level and achieve good results.β
To that end recruitment has been in overdrive, with staff now up to in excess of 400 and planned to attain the objective of six hundred rapidly. Alongside their present headquarters at the UK base, the squad are in the process of completing an HQ at Fishers, Indiana in the Indianapolis area and there is the GM plant in Charlotte, North Carolina, where they are developing the center to produce the power unit, set for 2029 β for now they will use Ferrari power units β and the Toyota wind tunnel in Germany. It is a complex structure, contrary to the direction in the sport for more centralization, and has led to the innovative team culture to which Nick Chester referred.
βWe've drawn heavily from the Apollo program,β remarked Lowdon just before the Silverstone race in mid-season. βWe have a clear-eyed view, we know how tough it is. The schedules, theyβre super, super, super short. Alright, it's not a space expedition, but the pressure is comparable.β
So they have embraced, instead of the traditional management structure, a decentralized management akin to that of NASA's, where there were a variety of specialist groups all working on different aspects of the project at a multiple sites.
βIf you have to go through a procedure where a challenge emerges and they raise it up to their supervisor, that leader communicates with a supervisor somewhere else, it is relayed back, the process is very slow,β explains Chester. βTherefore we enable people to handle things directly. Eliminating hierarchical consent for all decisions is so much cleaner and faster.β
The efficacy of this agile methodology will be evaluated in the heat of competition next season and there is a considerable amount riding on this for the sport, too. The Cadillac team have taken on as their test driver the young American Colton Herta
Tech enthusiast and innovation strategist with over a decade of experience in digital transformation and emerging technologies.