The Video Platform Provides Viewers Power to Reduce AI-Generated Videos in Their Feeds

TikTok is introducing a updated setting that enables them to reduce the amount of AI-created media appearing in their streams. This step comes as the company revealed that it currently hosts over 1 billion content made with AI.

Trial and Implementation

This change is in a pilot phase over the next few weeks before a full-scale launch. This shift comes amid a increase in AI content, spurred by emerging video-generation tools.

AI Proliferation Online

Studies have shown that approximately 10% of the quickest rising channels on a popular video site only show clips produced artificially. A significant portion of this content is considered mass-produced AI material, a term for poor-quality, factory-style content that is typically nonsensical or surreal.

Our research shows that many people enjoy content created using AI tools, ranging from computer-generated images to educational videos, and we aim to give people the power to adjust the amount of that, according to their own likes,” said a platform representative.

Volume and Proportions

The platform shared that there are now 1.3bn videos on its service identified as made with AI. In total, over 100 million pieces of content are added to the platform every day, making clips made by AI a minor portion of its total content library.

Customizing Your Feed

Viewers will be capable of decrease or raise the volume of AI-generated videos they watch by opening the topic control setting in the application and choosing “AI-generated content”. Additional categories that are already be controlled under the tool encompass politics, fashion, aesthetics, and movement.

Content Labeling and Policies

TikTok’s rules oblige content makers to tag lifelike artificially created content, and it forbids malicious AI impersonations of celebrities or crisis events. Any realistic AI video that is without a tag can be removed under its terms of service.

Additionally, the service will now apply an “AI-made” watermark to content created with its built-in AI features, or identified by an collaborative effort for spotting AI-generated material. This step is aimed to stop users from attempting to bypass the tagging system.

AI Literacy Programs

The platform is also establishing a two million dollar educational fund for specialists and institutions to create informative material about responsible artificial intelligence. This initiative will support non-profit groups focused on educating coding and technology.

Content Safety Approach

TikTok has supported its moderation strategy, during discussion over plans to lay off a large number of safety staff in the United Kingdom. TikTok is expected to eliminate hundreds of positions in its trust and safety department in London, with trade unions and online safety experts voicing alarm that people are being substituted by AI moderation.

A trust and safety lead clarified that staff-based oversight would still have a role, but artificial intelligence can protect employees by filtering out the most harmful content ahead of it gets reviewed by staff. The company stated a 76% decrease in explicit and harmful content seen by safety staff over the past year due to intervention by its AI tools.

We believe it is crucial to combine people and machines to ensure user safety,” the executive stated. “We’ll have humans as part of that process, but we further consider it’s highly necessary to limit contact with harmful content as swiftly, which is where a lot of the machine support is making a difference operate efficiently.”